The modern business world is a funny place. A suit and tie can make a man look respectable, neat, and confident; and a woman in a pantsuit comes across likewise. But underneath the finery is a highly competitive collection of industries run not by professionals, but by capitalists. You work at a publishing house, publishing books. You are a publisher. The owner of the company, the person in charge of all the publishers, however, is himself not a publisher at all. He is a capitalist. Shipping delays, paper quality, editor communication—they are only secondary concerns of his. Your job is to publish books; his job is to make money. The distinction can be tricky: you both work for a living, you both try to make as much money as possible, you both strive for bonuses and care about how the company performs. But you get paid for the time you spend publishing. He gets paid for making money. In the world of business, at least these two tiers exist.
In this free career advice video series, business communications expert Tracy Goodwin teaches you strategies for finding a new job. The key is research and planning. Tracy will give you tips for looking at the market, reading business news, researching companies, and assessing your true wants and strengths as an employee. Tracy covers finding openings, responding to openings, and staying current in your skills by being a lifelong learner.